Category Archives: social networking

We just launched Tuenti Ads

After months of finger-breaking work, I’m proud to announce that today we’ve launched our new self-serve ad platform for small and medium advertisers: Tuenti Ads.

Congratulations to all of the Tuenti teams who’ve made this a reality, especially my amazing design team here in Barcelona. You made the complicated simple, the commercial sexy and never forgot about our users. You rock!

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Meet Platonic Brain, Lizard Brain’s ideal cousin

Watch Seth Godin’s talk on “Quieting the Lizard Brain” and you’ll immediately recognize that lump-in-the-throat anxiety that comes on the eve of “shipping” a new feature. Godin is right that we all get the opening night jitters and that only the bravest plough through and launch, lizard brain’s be damned. What Godin doesn’t mention is the Lizard brain’s cousin, Platonic Brain.

Spoiler alert: I’m no neurobiologist. I couldn’t find Platonic Brain’s neural neighborhood on a map but my gut (this I can find) says that Platonic mingles with Lizard at the hemisphere’s annual block party. I’m betting they’re neighbors because both keep us from discovering how good or bad our work really is.

Where Lizard uses dread, Platonic appeals to our higher angels with the promise of that perfect piece of code or flawless design if we just keep iterating. I like to imagine Platonic singing “Baby, let’s iteraa-aate” in a perfect Marvin Gaye falsetto but that’s just me. Platonic Brain promises and delivers endless perfection by never letting in those pesky users and their real world problems. Iteration, review and success are relegated to a closed loop where we are the only judges of our own work and, accordingly, of our own genius.

Sounds great right? There’s only one problem with this endogamic paradise: it kills any real innovation. In “Designed for Use“, Lukas Mathis writes:

Never assume you can apply a list of usability rules to a product and end up with something usable. Use common sense when designing user interfaces, but don’t rely on it. Know the rules, but break them if it improves your product.

Knowing the rules and then breaking them is a pretty damn good definition of innovation. Assimilate the field, apply an existing method to solve a problem and, if that method doesn’t work, try something new. Will that something new work? Will your innovation become the new way to do things? Lizard Brain says “fat chance, loser”; Platonic Brain says “of course, just let me tweak this one part”. But your users must (and will) have the final word.

So, enough iterations already: launch the damn thing and let the page views fall where they may. You may end up brokenhearted and you’ll definitely discover your work (read you) isn’t as brilliant or tragic as you thought but at least you’ll know. Better to have loved and lost… well, you get the picture.

Kirsten Winkler interviews Christopher Grant (me!) about Sclipo

Last Wednesday I had the pleasure of speaking with well-know educational blogger Kirsten Winkler as a part of her Edukwest series on online education. Our conversation covered a wide-range of subjects, from Sclipo‘s origens as a skills video portal to its current position as the leading social learning network on the web, delivering a complete toolbox for online teachers. Enjoy the video!

UOC, UNESCO & Sclipo “Fight the Digital Divide”

Fighting the Digital Divide through Education

UOC UNESCO Chair in E-Learning 5th International Seminar: Fighting the Digital Divide through Education

Sclipo is proudly providing open attendance to the UOC UNESCO Chair in E-Learning 5th International Seminar on “Fighting the Digital Divide through Education.” The conference began on Wednesday and if your interested there’s still one day left. Just follow the link above to the Live Web Classroom.

I can only help but feel that such a streaming collaboration is perfect for Sclipo, where are goal is no less than to ignite a social learning revolution (power to the people teachers!) As Gandhi said, “Be the change you seek…” so we are putting our bandwith where our mouths are (painful mixed metaphor, sorry) for a very worthy cause.

It’s also fitting that Sclipo can aid the bridging of the digital divide using our Live Web Classroom, a tool designed to make online education rich, interactive and rewarding for teachers and students alike by combining live webcam, documents, video and even an interactive whiteboard. Talkin’ about a revolution!

For those of you keeping score, this is the second major conference Sclipo’s provided digital access to, the second of hopefully many to come. Though between you and I, dear reader, let’s all hope that not many more conference’s on the digital divide will be needed. Let’s hope we can take advantage of the world’s post-Obama optimism to make real progress on this issue.

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Sclipo Live Web Classrooms and MoodleMoot 2008

Sclipos Live Web Classroom

Sclipo's Live Web Classroom

It’s been a tough week. I’ve been sick but thanks to the valiant effort of the rest of the team (Edwin, Victor, Gregor…), and some couch-based work on my part, we managed to launch the alpha version of Sclipo’s Live Web Classrooms just in time for the Moodlemoot in Barcelona, this year’s official conference for Moodle in Spain.

Though the Live Web Classroom is still in its early stages, we’ve been thrilled with the reaction from the conference participants and the other members of the world-wide Moodle community who have used the classroom to attend virtually. Everyone was been really positive and it’s wonderful to be appreciated.

Speaking of the comunity, having led some virtual communities of my own, I must say I’m really impressed by the passion the Moodlers bring to their project. Getting to know them has been wonderful and I can’t think of a better way to launch to virtual classroom. Now if I could only shake this nagging cough… 🙂

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Barcelona is Spain’s social start-up capital

Sclipo is featured in a recent article on social networking sites founded in Barcelona.

Sclipo is featured in a recent article on social networking sites founded in Barcelona.

Expansion.com had a nice article this morning on how Barcelona has given birth to specialized social networking start-ups and Sclipo got a nice mention at the end. Read the article in Spanish or in machine-translated English.

It’s always nice when a serious news source confirms something you’ve been suspecting for a while: we lucky webby people are living in the city’s gold-age in terms of start-ups. Interesting projects are around every corner and the city itself has reached a level of branding as a great place to live and work that it’s actually starting to attract talent on its own. BCN has been a hot town for tourism for years (much to the detriment of many of her actual residents), but it has only recently become a hot bed of web talent, start-ups and entrepreneurship.

Don’t get me wrong, Madrid has it’s outstanding start-ups as well, but it still gives off that “corporate headquarters” vibe. The Spanish capital may have eBay, Microsoft et al but Catalonia has its plucky underdogs turn ideas into Internet gold. Come to think of it, the current status quo fits nicely into the overaching themes of Spanish history.

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The Making of Grupos v2.0

This post has been a long time in the making. In mid-May we decided to build a new version of Grupos Emagister, our new beta version social learning network. Construction lasted into early July and we launched on the 10th of that month.

It was a ton of work, lots of weekends and nights. Discussions, arguments, testing, testing, pizza and then more testing. In short, we had a blast. So much so that I decided to make a small “the making of” video to capture it for posterity. It will be a nice addition to the old digital scrapbook and will have the added benefit of showing all of those digital altruists using Grupos Emagister that we too believe in sacrificing for art’s and passion’s sake.

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Digital altruism and the riddle of anonymous online samaritans

I’ve been thinking a lot lately about Joshua Porter’s presentation on The Psychology of Social Design at last year’s User Experience Week. (I know that was a year ago, but I’ve been busy changing diapers 😉 ). Anyway, August heat has me flashing back to DC and thinking specifically about Porter’s belief that “Personal Value Precedes Network (Social) Value” and that most people aren’t “selfish” but self-interested. Though it may seem obvious, this maxim is incredibly important and is one of the first things we forget when building a new social networking site or even feature.

I like to apply this simple test: if only one user uses this feature, will it still offer value? If I upload my pictures of my vacation to Flickr and then send the link to family and friends, if I get zero traffic from Flickr itself or any of its networking features, it is still an excellent way to get my pictures on the web and easier than building even the simplest of personal photo galleries. Obviously once I start tagging my pictures, writing appropriate titles, joining groups, etc. the experience becomes even richer and my pictures are seen by even more people. But the core value of an online photo management tool remains the same. Flickr is aware of this, in fact it’s the first point of their mission statement.

Ok, everything is pretty straightforward up to this point. People like to look out for number one. Got it. Porter goes onto to talk about how to make the jump to social features once individual value has been met, and he summarizes Kollock’s Motivations for Contributing, which are also tied up with individual needs like reciprocity and the need to be a part of a group.

Again, sounds good but here’s the thing: if you, dear reader, followed the link above you’ll have seen a nice little site called Wikipedia. Nice right? Joking aside, try as I might I can’t seem take all of the self-interest inherent to the above theories and make it jive with a site like Wikipedia. My first thought that it was simply a question of volume, volume, volume: just as Porter says, most people are self-interested but “most” means that there are some people that aren’t self-interested. So then maybe it’s just a question of volume, volume, volume. I mean get a few million visitors per day and you’re bound to find a few kind souls who will add contribute without the promise of reciprocity. This also jives with research pointed out by Jakob Nielsen and Eduardo ManchonPDF Document which talks about a ratio of 1 content creator for every 100 content browsers.

The thing is that unless you buy great amounts of traffic or artificially motivate (prizes, money, etc.) the 1:100 ratio will only work once you have lots of users and lots of traffic. Yet at some point Wikipedia like all sites was small and as far as I know (if anyone else has more info please, please leave a comment to this post) they’ve always worked as an non-profit and have never paid to create content. That means that just like with the big bang there had to be some special initial spark to set off all of this exponential growth. And in the case of Wikipedia where anonymous sources are the norm, the spark couldn’t have been just ego or reciprocity. It had to be something altruistic, some need beyond our basic self-interest. Something noble and necessary that may not touch everyone, but touches enough people to get the ball rolling.

This deep need is what I define as digital altruism. Altruism because it’s all about the self-interest defying need to move outside of the market space that dominates more and more of our lives, to do something that feels big and important and doesn’t just serve ourselves, our employers and the system. Digital because thanks to the combination of new technologies that facilitate easy, delocalized communication and new sites which make contributing easy, fun and rewarding (I see what I’ve contributed) I can be altruistic from anywhere, at anytime, thus allowing me to balance my altruistic needs with my self-interest (work, family, leisure).

Digital altruism is a real need and it is at a heart of any successful social learning web site. Once you are aware of it’s existence, it’s easy to come up with a number of specific ways to use it in social web sites:

  • Focus first on digital altruism, mo matter how much money you have to potentially go after users’ self-interest (cash, prizes, etc.).
    Ask yourself “How does this site allow users to contribute to the greater good?” There are many ways to contribute, it could be by entertaining people, teaching them, advising or even just sharing beauty.
  • Find ways to combine other needs like reciprocity and recognition/reputation with digital altruism.
    Digital altruism can exist in an anonymous setting, but it doesn’t have to. Combining noble aspirations with the “ego needs” of your users is just fine. Just make sure never to let the self eclipse the good. You could end up with a whole lot of primadona users, each more self-centered than the next.
  • Altruism must be more than just a slogan on your site, it must be part of your mission as well.
    We can’t all start foundations and we want to make money as companies and as professionals. But if we incorporate altruism into our own companies mission and it’s a core value for our team, it will show up on the web site itself. No one wants to feel like they are working for free for some company, but if they detect shared altruism then, even if it’s unconscious, they will feel more comfortable.But be careful, users are not stupid and eventually the blogosphere reveals all. Don’t try and fake altruism, users will be able to smell it and you will eventually pay a price.

As you’ve no doubt seen in the title of this blog, dear reader, digital altruism is a concept that I plan on discussing even more in detail. This has been a basic introduction using some well-known web examples. So… there will be more. Stay tuned!

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The Damage “Friend Finder” is Inflicting on Facebook

Annoying Facebook "Friend Requests" via "Friend Finder"

Annoying Facebook "Friend Requests" courtesy of the "Friend Finder" app

It seems like everyone is jumping on the anti-Facebook bandwagon lately (if you haven’t seen “I’m getting bored of Facebook”, you really should, it’s quite funny). I’ve never been a fan of the “I liked them before they were popular” phenomenon, but in this case I have no choice but to agree with some of the criticism.

Now don’t get me wrong, I actually find many of the most common annoyances to actually be a pleasant waste of time (hope no one from Emagister is reading this 😉 ). Seeing new profile pictures of ex-girlfriends, reading feeds for high school pals may not be productive, but like everything in our personal lives, it has an emotional meaning for me, if not for others.

The problem comes when Facebook opens the “friend” flood gates and starts to let people that I’ve never met, have nothing in common with and don’t even live on the same continent as I do (disclaimer: I don’t share a time zone with most of my Facebook pals, but we did study together at some point, Fbook’s bread and butter.) I have to date received over 60 friend requests from these people I’ve never met and with whom I share no mutual friends, so many that I’ve been forced to actually deactivate Facebook email alerts.

The culprit of all of this unsolicited “friending” is a pesky little app called Friend Finder. I’m a big believer in Facebook apps and was quite impressed by the teams that presented theirs at Sclipo’s Facebook Garage (well done, Gregor). Again, all is fair in love and poking when I have some connection to the people poking me. I may not accept every request to install the Super Awesome App of the Week, but they’ve never been a source of real frustration.

And this is where we move past one user’s feedback to a more business focused critique. Facebook has really shot itself in the foot here: they’ve allowed users that I’m not interested to hound me into deactivating my alert emails and thus have forced me to miss out on news about the people I am interested in. I’ve always marvelled at their ability to make a viral echo chamber where the smallest actions by individual users are amplified throughout their networks. A great trick but the echo chamber only works if I’m there to hear it. The second I say “I’m getting bored…” the jig is up.

Here are some quick recommendations for Facebook:

  1. Be careful with the apps you allow into your site.
    They can hurt you in the long run. No app’s viral power is worth damaging your brand.
  2. If you must allow people I don’t know to find me, make sure you control it.
    Use all of the algorithm magic you use in the general search results. I’ve always marvelled at the way you seamlessly hide results based on network or profile information. Use this power, plus the amount of mutual friends as a barrier to unsolicited requests.
  3. Think LinkedIn.
    I’m not advocating Facebook require a prior relationship for every request, or an email address, but they should at least make it easy (ie in the profile itself) for users to control the type of contact they seek with others. My friending needs (finding old friends, showing pictures of my son, etc) are much different from teenagers in the Midwest.

A final note: we had long discussions about these kinds of issues while working on the new version of Grupos Emagister, our new social learning site. I was a strong proponent being less restrictive with Grupos because it’s a social learning site, designed to help you meet new people that you don’t know but do share the same interests with (ie. non-friending model. In the end we opted for a hybrid solution that a) requires user consent before adding someone to your network but b) does not restrict the initial contact. Hopefully this willfit nicely with the site’s business model. Time will tell.

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