Case Study: How (not) to use Twitter to help your users

Erasmo Lopez, co-worker and friend, and I decided to storify my twitter conversation with @bicing, Barcelona’s shared-bike service’s Twitter presence, into a Stof. It’s a great example of how helping your users through Twitter is a great idea but requires a clear plan on how empathize and respond to users. Just “being there” is not enough.

(this is the Spanish version. The English version is coming soon…)

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